Brothers Koos and Jan-Kees Heemskerk founded their company on 1 August 1988. They started selling flowers and plants in southern Germany. In 1991, they started a second flower line, also in southern Germany. This was followed a year later by the commissioning of their own premises at the Rijnsburg branch of the FloraHolland flower auction. In 1998, ten years after its founding, the company has seven employees.